OUR PROCESS
PROCESSES FOR DIGITAL INNOVATION
Our service offerings cover the entire application lifecycle from initial benchmarking and market research, implementation and refinement through to application service provision or business process outsourcing. All of these services are bound together through our proprietary "QUASAR" process paradigm.
QUASAR stands for Question – Understand – Activate – Sustain – Analyze – Refine and is highly adapted to web processes. QUASAR is supplemented by our proprietary methodologies, tools and activation frameworks at each phase of the cycle.
 Issues |
 Services |
Phase One: Question
| What is the market structure? |
| How am I placed in this market? |
| Who are the competitors? |
| What are the key competitive differentiators? |
| Webscans |
| Market structure research |
| Usability benchmarking |
| Process benchmarking |
| Search engine visibility analysis |
Phase Two: Understand
| How do I establish new competitive advantage or protect my existing competitive advantage? |
| Is there an opportunity to disrupt the market? |
| How effective can I expect to be relative to my available budget? What level of ROI is available to me? |
| Mathematical Modeling |
| SWAT analysis |
| Keyword identification |
| KPI identification |
Phase Three: Activate
| How do I communicate my message visually to best effort? |
| What are the key performance indicators and how do I measure them? |
| How should I organize my data and applications for greatest ease of use? |
| Does the content match the site goals and does it provide an appropriate call to action? |
| Have I accounted for all possible ways a user might use this system? |
| Does this application provide acceptable performance even under load? |
| Is this system secure and hacker-proof? |
| Does this system adequately protect personal data? |
| Usability testing |
| Eye tracking experimentation |
| Content analysis |
| Functional task decomposition |
| IA Analysis / card sorting |
| Interaction design |
| Graphic design |
| Technical design |
| Prototyping |
| Keyword identification / SEO |
| Templating |
| Contents Origination |
| Copy Editing |
| Photography / Video shooting |
| Content Management System Configuration |
| Contents Porting |
| Programming |
| Scripting |
| Application Testing & Quality Assurance |
| Load Testing |
| Security Penetration Testing |
| Documentation |
Phase Four: Sustain
| Is my system performing at acceptable levels 24 by 365? |
| Is my system able to scale to meet likely demand? |
| Is my system still secure? |
| Application Hosting |
| Application Monitoring |
| Security Management |
| Database Management |
| Penetration Testing |
| Web Log Capture |
| Custom Application Log Capture |
Phase Five: Analyze
| Am I tracking the right variables? |
| How do I rank in the major search engines? |
| Am I attracting the right audience? |
| Am I meeting my KPIs and achieving an adequate return on my investment? |
| Web log analysis |
| SLA Monitoring |
| Data analysis & data mining |
| Test mining / Social Network Monitoring |
| Clickstream analysis |
| Customer Surveys |
| Client Reporting |
| A/B and multivariate split testing |
Phase Six: Refine
| What new content is required? |
| How should I adapt my site for better search engine visibility? |
| How can I refine the site for better usability? |
| Content Maintenance |
| Application Maintenance |
| Email publishing |
| Search engine optimization |
| Usability testing & refinement |
We are a truly multi-cultural company employing individuals from a wide range of cultures and backgrounds. Japanese and foreign staff members are reliant on each other and work together as a single team.
Vacancies
the most responsive, innovative and creative of any of the digital agencies 